30 years in the music industry. 45 as a fan. No hype. Just strategy.
A formal introduction
I'm Matt Dixon. I've spent 30 years in the music industry — EMI sales and product management,
label manager at Xenomania, before twelve years running campaigns at Band2Market,
and, since 2022, All My Frenz
Before that, the most important grounding and learning of all, behind the record shop counter
I work with major labels, label services, indies and completely DIY artists
I'm online, I reply quickly, and I'll tell you honestly what I think
Ways to work with me
Campaign Retainer — someone senior on your campaign, for as long as you need them
Catalogue Strategy & Exploitation — your back catalogue mapped and worked properly
Campaign Audit & Strategy Review — an honest outside view on your campaign
Also: Campaign Architecture Blueprint · Industry Masterclass · WILDER!
Tell me what you're working on through the enquiry form on each page linked to above and I'll get back to you within 48 hours