30 years in the music industry. 45 as a fan. No hype. Just strategy.
Campaign Audit & Strategy Review
An honest outside view on your campaign — what's working, what isn't, and what I'd change.
Who this is for:
Artists, labels and managers mid-campaign who want a second opinion, or about to launch and want the plan checked before the money goes out.
What you get:
I go through everything — streaming, socials, radio, press, sales, playlists — and compare it against what I'd expect at this stage.
Then you get a clear written report:
what's working and worth doubling down on
what isn't, and what to stop
the handful of changes I'd make first
We go through it by email or WhatsApp until it all makes sense.
If you want me to look again in a month or so, that's available as an add-on.
How it works:
Tell me about the campaign through the enquiry form, and share access to whatever data you've got. You'll have the report within about ten days.
Proof:
30 years in the industry — EMI, Xenomania, Band2Market, and now All My Frenz.
Major labels, indies, DIY.
I've seen campaigns work at every size, and I've seen what makes them tick.
Pricing:
£1,500–£2,500 per audit, depending on campaign complexity and scope.
Ready for a fresh perspective?
Fill in the enquiry form and I’ll get back to you within 48 hours.