30 years in the music industry. 45 as a fan. No hype. Just strategy.
Campaign Architecture Blueprint
A full campaign plan, built around your release — not a template.
Who this is for:
Labels, managers and artists with a big release or a key moment coming up,
who want the whole campaign mapped out properly before it starts.
What you get:
A complete written plan covering:
the timeline, from announce to release and beyond
where the budget should go, and where it shouldn't
who the audience actually is, based on real data
press, radio, DSP, content and retail — what, when and who
what success looks like, and how we'll know
We go back and forth by email or WhatsApp while I build it,
and for 30 days after it's delivered I'm there for any questions as you put it into action.
How it works:
Tell me about your campaign through the enquiry form.
Once we agree scope, the plan usually takes three to four weeks.
Proof:
30 years in the industry — EMI, Xenomania, Band2Market, and now All My Frenz.
Major labels, indies, DIY.
I've seen campaigns work at every size, and I've seen what makes them tick.
Pricing:
£5,000–£7,000 per project, depending on scope and complexity.
Fill in the enquiry form and I’ll get back to you within 48 hours.