Campaign Architecture Blueprint

A world-class campaign plan — built around your release, your audience, and your goals.

WHO THIS IS FOR

Labels, managers, and artists planning major releases or key career milestones who want a comprehensive, step-by-step campaign plan — not a checklist, not a template, not a generic strategy document.

If you’ve had an audit and know what’s wrong, this is the next step: the full plan. If you’re starting fresh, this gives you everything you need to launch with confidence.

WHAT YOU GET

20–30 page written campaign blueprint covering: timeline & milestones, budget allocation, audience personas & targeting, content strategy (organic, paid, video, UGC), PR/media plan, paid ads, vendor briefs, and KPIs
Two strategy sessions — kick-off to align on goals, and a blueprint presentation & Q&A to walk through the plan
30 days of post-delivery email support for follow-up questions and adjustments
Summary action plan and key checklists for easy day-to-day reference
Delivered as a branded PDF (and Word if requested)

HOW IT WORKS

Kick-off strategy session (60–90 mins) — Deep-dive call to clarify goals, release plans, target audience, budget, and team structure. We gather all materials and identify the must-have outcomes.
Discovery & research — Analysis of artist history, market trends, and the competitive landscape. Audience personas built from real data — Plates, Soundcharts, Spotify for Artists, social analytics.
Blueprint development — I draft the full 20–30 page campaign plan. Every section is tailored — no off-the-shelf templates.
Blueprint presentation & Q&A (60–90 mins) — Walk your team through the plan section by section, answer questions, and refine based on your feedback.
Final delivery — Branded PDF (and Word if requested), with summary action plan and checklists for easy reference.
30 days of post-delivery support — Unlimited email support for follow-up questions, tweaks, and clarifications. Option for an additional check-in call if needed.

PROOF

35+ years building and reviewing campaigns for breakthrough and established acts, across major labels (EMI), production (Xenomania), and independent releases. I know the difference between a plan that looks good and one that actually works.

PRICING

£5,000–£7,000 per project, depending on scope and complexity.

Ready for a campaign plan that delivers?

Fill in the enquiry form and I’ll get back to you within 48 hours.