35+ years in music. No hype. Just strategy.
WILDER!
£100 for the first 10 paid WILDER! commissions. Then it becomes £400 automatically.
The initial price is a nod to Ken Campbell’s £100 advice to Bill Drummond — same spirit, different era.
The Philosophy
I first linked to this Guardian article when I started All My Frenz on April 1st, 2022. I've re-read it regularly ever since.
One of the things I said when I started was that I'd try to do things differently — and I have. Every campaign I've worked on, I've tried to think differently in some part of it. Sometimes it lands, sometimes it doesn't. They're just ideas until someone decides to run with them. But I've noticed something: I talk to artists, managers, labels about what more we could do with what we've got. And I notice how often I hear music I really like, but the act doesn't push far enough. So I stay at FOLLOW, LIKE, and maybe a listen. I never need to buy, see them live, or share beyond "you might like this."
Out of that thinking comes WILDER!
I want more acts to do more. Not just the songwriting and quality control — the stuff that makes me fall in love. Because when we work together, we get more out of each other.
If you or your artist can't or won't get creative, I'll do it for you. £100. Same price as Ken Campbell, all those years ago.
4 ideas. Your WILDER! moment.
What It Is
If you or your artist can’t (or won’t) get creative, I’ll do it for you.
WILDER! is £100 for the first 10 paid commissions, then £400 automatically.
Fill in the form. Tell me your world — the artist, the music, what you've got to work with, what you've tried. I'll come back with 4 ideas that go further than the obvious. Bold, practical, zero-budget-friendly. Things you can actually do.
If I don't think there's something I can do for you, I'll tell you — and I won't take your money.
WILDER! is a product in its own right. But the thinking behind it — bold ideas, practical application, no fluff — runs through everything I do. Whether you're buying WILDER! on its own or engaging me on a full campaign, that's the instinct you're getting.
Who This Is For
Artists who want fresh thinking without agency budgets. Managers who want to push a campaign further. Labels who want to stress-test whether they've gone far enough. Anyone who suspects their act could do more, and wants someone experienced to tell them what.
What You Get
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4 tailored campaign ideas, delivered within 4 weeks of payment
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Ideas built on your specific world — not generic 'go viral' advice
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Honest assessment of what's actually achievable with what you've got
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The kind of thinking that comes from 35+ years of watching what makes people fall in love with an act — and what keeps them at arm's length
How It Works
Fill in the form — Tell me about the artist, the music, the campaign so far, and what you've got to work with.
I review your world — I'll tell you within a few days whether this is something I can do. If yes, I'll send an invoice.
Pay the invoice — £100. That's it.
You get your 4 ideas — Within 4 weeks of payment. Bold, practical, tailored to your specific situation.
Proof
35+ years of music industry experience. These ideas come from real campaigns, real artists, and years of seeing what works, what doesn't, and what makes people care. Not from a template.
Ready?
I’ll get back to you within 48 hours.
First 10 paid commissions: £100. After that: £400 (automatic).
4 ideas within 4 weeks of payment.