What All My Frenz does

·      Campaign Quarterback – Planning, execution, and management of full campaign strategies from release to post-release, coordinating your team, vendors, and platforms

​

·      Strategic Advisory – Guidance on artist development, market positioning, and long-term growth strategy

 

·      Campaign Management – Playlist pitching & DSP optimization assistance, social media strategy, radio coordination, and performance tracking

 

·      Format Drops & Events – Strategic planning and coordination for singles, albums, EPs, live events, and campaign milestones

 

·      Creative Thinking – Concept development, campaign architecture, and innovative approaches to attempt to stand out in a crowded market

 

·      Regular Reporting – Actionable insights on streams, audience growth, radio plays, media coverage, and what’s working (and what needs adjusting)

 

·      Platform Optimization – Maximize Spotify, Apple Music, TikTok, Instagram, YouTube, and other channels for discovery and engagement

 

·      Campaign Audits – Analysis of past/current campaigns with recommendations for improvement

 

·      Digital Ad Management – Meta, TikTok, and YouTube paid campaigns to amplify reach and convert listeners

​

·      Vendor Coordination – Manage your network of designers, PR, video, and other specialists—I’m the glue holding it all together

 

·      35+ Years Music Industry Experience – From music retail in 1990 through EMI sales and product management in the 90s and 00s, to 16+ years freelance success across independent artists, labels, and major releases

 

·      Results-Focused – Track what matters: sales, streams, audience growth, chart positions, and media impact